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Set & Forget social media is finally real

Your next 30 days of social media 
written, scheduled, published for you.

Meet Qy!  the AI Lead Strategist inside TheAgencyIQ.
Qy will help you build your Brand Purpose  and give you back up to 8 hours a week.

BETAQy is live — tap to start

Qy! is the AI Lead Strategist inside TheAgencyIQ. It helps you build your Brand Purpose, connects to your channels, and then writes posts, schedules them, publishes when the gate passes, records proof, watches the loop, and tells you when the system needs you.

Most tools make humans manage social media faster.
Qy! is built to carry the loop.

First 14 days free. 5 posts and 1 video included. No card required for X Lightning.

X only · Text only · 3 posts once per verified person · No card

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Choose your Qy

Three ways to work with Qy.

Qy Agency Partners

Qy for your clients

For agencies, consultants — and entrepreneurs building an agency from scratch: white-label Qy and on-sell fully-managed social delivery across multiple client brands.

My Qy

Five ways to run your Qy.

Qy bends to the human — be as hands-off or hands-on as you like. These are real in-app modes: one click builds your first month on AUTO, and from there you move between them whenever you like.

Set & Forget

Full autopilot

You doYou do nothing
Qy doesQy writes, schedules & publishes

JJane leaves it on auto.

Best if you're time-poor and trust the strategy

Review Every Post

Approve before publish

You doYou approve each post
Qy doesQy holds, then publishes on approval

JJonathan edits the copy, swaps the image, publishes when ready.

Best if you want the final say every time

Browse & Tweak

Light-touch control

You doYou tweak the few that matter
Qy doesQy handles the rest

PPriya browses the schedule and adjusts where needed.

Best if you only want to change the odd post

Auto/Manual Switcher

Flip the whole schedule

You doYou flip auto ↔ manual as your weeks demand
Qy doesQy adapts instantly

SSam runs auto on busy weeks, manual on launch weeks.

Best if your weeks vary

Refresh the Batch

Regenerate the month

You doYou ask for a fresh 30 days
Qy doesQy rebuilds the batch

MMia refreshes when the direction changes.

Best if your focus just shifted

Whichever way you run it, the loop is yours.

First 14 days free. 5 posts and 1 video included. One click builds your first month — then the mode is yours.

Start 14-day trial

Illustrations of real in-app behaviour — not live account data. New brands default to AUTO for the first schedule — one click builds the month, and the mode toggle unlocks when the run completes. Strategy-driven batch refreshes: up to 3 per brand each rolling 30 days.

Everything included

Everything an agency bills for.
Included in every plan.

Line these up against any agency quote — then check the price below.

  • Brand Purpose

    Captured once — drives every post

  • Strategy

    A real plan, not random posts

  • Trend & industry awareness

    Planned for your sector

  • Media planning

    A full month, auto-built

  • Big ideas

    Campaign angles, not filler

  • On-brand copywriting

    Every post in your voice

  • On-brand video

    Google Veo 3.1 — on Growth & Professional plans

  • On-brand images

    Brand-grounded — monthly allowance on every plan

  • Your own assets

    Upload them — Qy! puts them to work

  • Closed-loop learning

    Every published result improves the next batch

  • Qy Concierge

    Questions? Ask Qy — or have Qy call you

  • Agency tutorials

    TheEverythingPlaybook — on Agency plans

  • Multi-brand management

    One login, 5–20+ client brands, each isolated — on Agency plans

  • Proof Ledger

    Every action inspectable — nothing hidden

  • No seat fees

    Flat plan pricing — never per user

Start 14-day trial

First 14 days free. 5 posts and 1 video included.

In beta — coming soon: Qy replying to comments on your posts, and completion of Meta’s approval process. The BETA badge comes off when they land. We list this here because honesty is the product.

Choose how much of the loop Qy! runs.

First 14 days free. 5 posts and 1 video included.

Starter

A$99per month

First governed loop for one brand.

For operators who want to stop manually carrying visibility.

Growth

A$299per month

A stronger managed rhythm with more execution depth.

For businesses ready to turn visibility into an operating system.

Professional

A$799per month

More of the operating system carried by Qy!.

For serious operators who want deeper proof, stronger execution, and more managed autonomy.

Agency Launch

A$1,500per month

Client delivery loops under management — up to 5 brands.

For agencies, consultants, and entrepreneurs starting white-label delivery.

Agency Scale

A$5,000per month

Up to 20 client brands under one login.

For scale-up agencies running a full book of clients.

Agency Enterprise

from A$10,000per month · custom contract

Custom volume for networks and holding groups.

For high-volume publishers — talk to us about a custom contract.

  • 21 named agents
  • 251 enforced invariants
  • 621 wired regression tests
  • Authority-bounded writes
  • Publish gates
  • Proof events
  • Self-healing sentinels
  • Decision memory
  • Terminal outcomes persisted in evidence
  • Learning infrastructure

Manual Review

For hands-on operators

Want to see every post before it goes out? You’re in control.

Qy still writes the copy, builds the images and plans your 30-day schedule — nothing publishes until you press Approve. This is Manual Review mode: full automation, held on your word.

Manual Review in TheAgencyIQ: a scheduled LinkedIn post with per-post Edit, Delete text, Publish now and Regenerate controls

Every post gets its own controls — edit the text, approve and publish, or regenerate — before anything goes live.

👁

Review every post, one by one

Nothing goes live without your Approve. See exactly what Qy wrote and created before it reaches your audience.

✏️

Edit anything, free, unlimited

Change the wording directly any time — it’s never counted as a retry and never costs you anything extra.

🔒

Never permanently stuck

Every post can always reach a publishable state or a deleted state — retry the text, retry the video, or remove it and move on.

🔄

Switch modes any time

New brands start on AUTO — one click builds the first month. From there, flip between Manual Review and autonomous publishing — one toggle, no lock-in.

AUTO optimises outcomes. MANUAL guarantees calm, predictable control.

If you go quiet for a while, we don’t silently cancel anything — you’ll get a friendly reminder, never a surprise.

Manual Review is available on every plan — it’s a setting, not a separate product. You’re never locked into one mode.

Start with proof. Then switch on the loop.

X Lightning gives the first movement: one sentence in, three X posts out.

The 14-day trial opens the full Qy! loop: brand memory, content rhythm, Set & Forget publishing, proof events, recovery visibility, and learning infrastructure.

The subscription keeps the loop running.

Market regression + cluster analysis

The market is moving toward managed loops.
The tools are still clustered around assisted work.

We analysed the AI-in-social-media market, the broader social media management market, and an anonymised competitive set across autonomy depth, AI depth, governance, proof, self-healing, decision memory, and managed-loop maturity.

The data does not say Qy! has already won.

The data says the category timing is real, the budget pool is large, and the existing market is still clustered around human-operated tools and AI content accelerators.

Qy! sits in the agentic managed-loop position.

The regression shows the timing.
The cluster map shows the gap.
The loop shows the moat.

Data card 1 · AI social market regression

AI in social media is growing on an exponential curve.

Using sourced market endpoints and a log-linear regression across the median source curve, the AI-in-social-media market produced:

34.5%
Implied annual growth
R² 0.977
Model type
Log-linear market-growth regression
Years covered
2021–2034
Observations in median curve
7 year-points
Log slope
0.2966

2024 source value ≈ USD 2.96B · 2026 source range ≈ USD 3.4B–3.9B · 2033 source range ≈ USD 27.9B–48.2B · 2034 regression estimate USD 43.76B

This proves market timing. It does not prove Qy! adoption.

Regression signal: strong category expansion, not PMF proof.

Data card 2 · Social media management budget pool

The budget already exists.

The broader social media management market also shows strong growth. Using sourced endpoints across 2025–2034, the pooled log-linear model produced:

22.3%
Implied annual growth
R² 0.994
Model type
Log-linear market-growth regression
Years covered
2025–2034
Observations in median curve
4 year-points
Log slope
0.2009

2026 regression estimate USD 38.19B · 2034 regression estimate USD 190.57B

Qy! is not inventing the spend. Qy! is moving the spend from human-operated management into governed managed execution.

Budget signal: large existing market, shifting execution layer.

Data card 3 · Competitive cluster analysis

The market separates into three clusters.

An anonymised platform set was scored on ten dimensions: AI depth, scheduling, analytics, approval workflow, autonomy, hard governance, proof trace, self-healing, decision memory, and managed-loop maturity.

3
Distinct clusters (K-means)
Silhouette 0.408
Number of scored profiles
8
Number of scored dimensions
10
Clustering method
K-means
PCA variance explained by first two components
89.7%

Human-operated social suites. Strong scheduling, analytics, approvals, reporting. The human remains the operating system.

AI content accelerators. Strong AI generation and content assistance. The system creates more fragments, but does not carry the loop.

Agentic managed-loop systems. High autonomy, hard governance, proof trace, self-healing, decision memory, and managed-loop maturity. Qy! sits in Cluster C.

Cluster signal: Qy! is not competing as another scheduler. Qy! is positioned as managed-loop infrastructure.

Data card 4 · Qy! architecture scorecard

This is why Qy! separates.

Qy! does not separate because it says “AI.” Qy! separates because the loop is governed.

  • 21 named agents
  • 251 enforced invariants
  • 621 wired regression tests
  • Authority-bounded writes
  • Unauthorized writes throw
  • Publish gates
  • Proof events
  • Terminal outcomes persisted in evidence
  • Self-healing sentinels
  • Queryable decision memory
  • Learning infrastructure

This is not a content feature. This is an operating layer.

Data card 5 · Investor interpretation

The regression shows timing. The cluster map shows the gap. The architecture shows the moat.

The market is expanding. The existing category is still organised around human-operated tools and AI-assisted content.

Qy! is built for the next layer: managed social execution.

That does not prove product-market fit. It proves the thesis is investable.

The next proof is the funnel: qualified traffic → X Lightning proof → trial activation → first useful output → repeat use → paid retention.

Investor signal: category timing + strategic separation + architecture moat; PMF still requires conversion and retention evidence.

The data does not say Qy! has already won. It says the category is opening. The next proof is the funnel: X Lightning proof → 14-day loop activation → first useful output → repeat use → paid retention.

This does not prove PMF, adoption, retention or future Qy! market share.

Set & Forget is not a shortcut.
It is the point.

Most social media tools still make the human carry the system.

  • You remember the brand.
  • You find the angle.
  • You write the post.
  • You check the calendar.
  • You chase approval.
  • You notice failure.
  • You build the report.
  • You try again next month.

Qy! changes the centre of gravity.

The human sets direction.

The agent carries the loop.

Set & Forget does not mean blind posting. It means governed autonomy: Qy! can run because the system has memory, state, authority boundaries, publish gates, proof events, recovery monitors, decision memory, and persisted terminal outcomes.

When the loop can run, Qy! runs.
When the loop needs you, Qy! tells you why.

Qy! removes the operator tax.

  • No daily blank page.
  • No remembering to post.
  • No checking which post is ready.
  • No guessing whether approval happened.
  • No pretending failed posts published.
  • No manually stitching reports together.
  • No starting from zero next month.
  • No babysitting a tool that was supposed to automate the work.

Qy! does not ask you to become consistent.

Qy! makes consistency operational.

The managed loop

The social media loop, under management.

Qy! is not an AI caption box.

Qy! is the operating agent that carries social work through the full loop.

1. Brand memory

The brand is not a prompt.

Qy! starts with operating memory: offer, audience, voice, proof, positioning, goals, and constraints.

2. Content creation

Qy! turns brand memory into platform-ready posts.

Not random fragments.

Usable public language that can move through the loop.

The Flow — Schedule

Every post, planned before it’s needed.

Qy! writes on-brand content and queues it against your publishing rhythm — you approve, adjust, or let it run.

Example scheduled postScheduled

Behind the scenes: how a governed AI actually decides what to post next.

Instagram · ReelPublishing in 2 hrs
Example scheduled postScheduled

Three questions to ask before you trust any AI with your brand voice.

LinkedIn · ArticlePublishing tomorrow, 9am
Example scheduled postAwaiting approval

Why “set and forget” still means you’re always one tap from full control.

Facebook · PhotoDraft ready

3. Readiness

Ready is not a vibe.

Qy! separates content readiness from post lifecycle so the system knows what is ready, what is still forming, and what failed.

4. Lifecycle

A post has a real lifecycle.

Draft. Scheduled. Published.

Skipped outcomes are recorded through publish evidence. Posts that can no longer honestly publish are retired through terminal disposition.

5. Authority

Autonomy without authority is chaos.

Qy! has named agents and bounded write authority. Unauthorized autonomous writes throw.

That is how Set & Forget becomes governed, not reckless.

The Flow — Connect

Connect securely. Publish everywhere.

One secure connection per platform, through official APIs. When a platform needs you to reconnect, Qy! notices and tells you — never a silent failure.

Instagram and Facebook publishing: coming soon, pending completion of Meta’s approval process.
IG
@yourbrand
Connected
FB
Your Brand Page
Connected
in
Your Brand
Connected
X
@yourbrand
Connected
YT
Your Channel
Connected

6. Publish gate

A scheduled time is not enough.

Qy! evaluates whether the post is ready, approved, eligible, connected, healthy, and safe to publish.

If the gate does not pass, Qy! records why.

The Flow — Calendar

Your whole month, planned for you.

Qy! auto-builds a full media plan — every post, across every platform, personalised to your industry — in one governed view.

Businesses pay agencies thousands for a media plan. Yours is included — built automatically, then executed.

Media plan

A full month, auto-built and personalised to your industry

Agencies: billed in the thousands

Brand purpose

Captured once in onboarding — drives every post

Strategy workshops: from A$650

Copywriting

Every post written in your voice

Freelance: A$50–150 per post

Art direction

Image & video direction crafted per post

A line item on every agency quote

July 2026
Mon
Tue
Wed
Thu
Fri
Sat
Sun
29
30
1
2
3
4
5
6
7
8
9
10
11
12

7. Proof

Every attempt leaves evidence.

Success. Failure. Skip. Reason code. Terminal outcomes persisted where required.

No silent failure. No green tick theatre. No “probably published.”

8. Recovery

Qy! watches the loop.

Self-healing sentinels cover video, publishing, content generation, OAuth connections, quota, auth, and analytics.

The pattern is simple: diagnose → heal → verify

The Flow — Analytics

Know what’s working. Automatically.

Every publish, every result, feeding back into what Qy! writes next.

Figures below are an illustrative example — not live customer data.

247
Posts published this month
12.4K
Total reach
94%
Auto-approval rate
5
Platforms live

9. Decision memory

Qy! records what its agents decide.

Not just logs.

Queryable decision memory.

That is the difference between invisible automation and accountable autonomy.

10. Learning infrastructure

Qy! has learning infrastructure designed to correlate outcomes as evidence grows.

No fake growth guarantee.

No invented flywheel.

The correct architecture for a loop that improves from proof.

Autonomy without proof is reckless.
Autonomy with proof is the future.

Qy! does not hide automation.

Qy! makes automation inspectable.

  • Every action should have evidence.
  • Every failed path should have a reason.
  • Every recovery should be visible.
  • Every agent decision should be queryable.

That is why Qy! matters to operators, agencies, and investors at the same time.

Operators get relief. Agencies get leverage. Investors see infrastructure.

Most platforms help humans operate social media.
Qy! is built to operate the loop.

The leading platforms are strong.

  • They help create content.
  • They help schedule content.
  • They help approve content.
  • They help analyse content.
  • They help report on content.

But most of the category still assumes the human is the operating system.

  • The human remembers.
  • The human checks.
  • The human diagnoses.
  • The human explains.
  • The human learns.
  • The human starts again.

Qy! changes the centre of gravity.

The human sets direction.

The agent carries the loop.

That is the line in the market.

On one side: social media management tools.

On the other: agentic managed execution.

Qy! is on the other side.

A serious business cannot rely on spare energy for visibility.

If the business is real, the rhythm has to be real.

Qy! gives the operator a system:

  • brand memory
  • post creation
  • approval control
  • Set & Forget publishing
  • scheduled rhythm
  • publish proof
  • recovery visibility
  • learning infrastructure

The owner still sets direction.

Qy! carries the loop.

Start 14-day trial

Agencies do not need another content tool.
They need a delivery engine.

Agency margin does not disappear in strategy.

It disappears in the operational middle.

  • Brand intake.
  • Content rhythm.
  • Draft production.
  • Approval delays.
  • Revision loops.
  • Platform readiness.
  • Publishing proof.
  • Reporting theatre.
  • Client confidence.

Qy! turns that middle into a managed loop.

Not a board.

Not a folder.

Not another tool your team has to operate.

A fulfilment layer with memory, state, gates, proof, and recovery.

Your clients see consistency.

Your agency gets leverage.

Explore Agency Partner

X Lightning is not the product.
It is the proof door.

A new category needs a live edge.

X Lightning gives you the first visible movement of Qy! without asking for a full setup.

One brand input.
Three X posts.
Immediate output.
No card.

That is the spark.

TheAgencyIQ is the house.

After X Lightning, open the full loop: brand memory, 30-day rhythm, Set & Forget publishing, proof, recovery, and learning infrastructure.

The spark proves movement.
The trial opens the loop.

X Lightning shows Qy! can move from one brand input to public language.

The 14-day trial lets you activate the full loop:

  • brand memory
  • content rhythm
  • publishing mode
  • proof events
  • recovery visibility
  • learning infrastructure

First 14 days free.

5 posts and 1 video included.

Start 14-day trial

Switch it on. Let it run. Keep Qy! running when the trial proves the rhythm.

This is not a feature launch.
It is a category line.

Qy! is not differentiated because it says “AI.”

Qy! is differentiated because it is governed.

  • 21 named agents.
  • 251 enforced invariants.
  • 621 wired regression tests.
  • Authority-bounded writes.
  • Publish gates.
  • Terminal outcomes persisted in the evidence ledger.
  • Self-healing sentinels.
  • Decision memory.
  • Learning infrastructure.

You cannot market your way into a closed loop.

You have to wire it.

Qy! is wired.

If Qy! did the work, the ledger should show it.

The Proof Ledger turns agentic social media from a claim into an inspectable system.

Not a vanity dashboard.

Not “automation complete.”

Not a green tick with no evidence.

  • Agent action.
  • Content readiness.
  • Post lifecycle.
  • Approval state.
  • Publish gate.
  • Platform outcome.
  • Reason code.
  • Persisted terminal outcomes.
  • Recovery action.
  • Learning signal.
View Proof Ledger

Founder story — Gail Macleod

Built from brand discipline, not content noise.

Gail Macleod has spent 30 years turning brand intelligence into operating systems — founder of Stratcom Branding, founding partner of GLBA, the Global Local Branding Alliance, and founder of AtomIQ Technologies.

The through-line has always been the same: make intelligence executable.

TheAgencyIQ is that discipline turned into software — built to help founders, agencies and businesses make their marketing think, act, publish, learn and improve with the rigour of a real strategic brand team.

At the centre today is Qy! — the governed multi-agent system behind TheAgencyIQ. 251 registered invariants, 9,892 assertions across 127k LOC. Governance embedded into the system itself.

Meet Gail — gailmacleod.ai

Connect with Gail:

Frequently Asked Questions

Answers to some of your questions

Common questions about TheAgencyIQ, Qy!, the Set & Forget loop, and subscription plans.

Any other questions?

Ask Qy’s Everything Playbook (bottom right) — or ask Qy to call you.

Ask Qy to call you

TheAgencyIQ is an AI social media agency run by Qy!, a multi-agent system that generates social media content, schedules posts using your real performance data, publishes to Instagram, Facebook, X (Twitter), YouTube and LinkedIn through official platform APIs, and learns from your published results using closed-loop AI. He is built for founders and agencies who want their marketing to run itself. Business plans start at A$99 per month (Starter). TheAgencyIQ uses Grok for content generation; video is by Veo 3.1.

Stop managing the machine.
Let the machine manage the loop.

The next category is not social media management.

It is managed social execution.

A system that remembers, creates, gates, publishes, proves, heals, and learns as evidence grows.

That is Qy!.

First 14 days free. 5 posts and 1 video included.